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Deer
The official publication of The British Deer Society

- Published quarterly (Spring, Summer, Autumn, Winter)
- 52 page A4 glossy colour magazine
- MAILED DIRECT to over 6,000 BDS members worldwide
- 2.2 readers per copy, giving a total readership of
-
approx. 14,000*
- LARGEST reach of committed stalking enthusiasts

FACTS ABOUT BRITISH DEER SOCIETY MEMBERS*:

- 95% are male
- Average age is 53 years
- 64% work full time
- 30% are employed in senior management
- 22% are in professions, 23% are self employed
- Educated, degree level or above: 41%
- Average income: £52,000
- Average number of cars: 2.2
- Typical car type: 4x4 off-roader (69%)
- Typical holiday: stalking (42%)
- 48% have been a member of the BDS for more than 10
- years
- 44% own/hold/manage 1,000+ acres
- 26% are involved in forestry
- 72% keep their copy of Deer Journal for future reference

Interests:

- 96% are interested in deer stalking
- 94% are interested in deer management/stalking
- 89% hold a current firearms certificate
- 86% attend country/agricultural shows
- 88% are active deer stalkers
- 88% are involved in deer watching
- 82% are interested in books
- 82% are involved in country walking
- 81% are involved in game shooting
- 72% are involved in gardening
- 73% are involved in rough shooting/wildfowling
- 58% are interested in deer photography (35% use a
- Canon)
- 55% are involved in target shooting
- 54% rank deer stalking as their principal field sports
- activity
- 58% use a .243 calibre rifle for deer stalking
- 53% are involved in dog training
- 47% are interested in keeping/managing park deer
- 40% go woodland stalking more than 21 times a year
- 28% are interested in deer farming
- 32% watch/stalk deer outside the UK

Purchasing habits:

- 92% have a mobile phone
- 79% have a desktop computer/PC
- 70% own least one dog
- 87% have access to the Internet
- 69% have at least one 4x4 off-roader
- 80% have two or more cars
- 86% have a DVD
- 53% have a portable/lap-top computer
- 82% have a digital camera
- 50% have purchased sporting equipment or accessories
- from a magazine
- 52% have purchased clothing from a magazine
- 31% have purchased footwear from a magazine
- 23% have purchased optic equipment from a magazine

*(BDS Deer Journal Readership Research 2007)

 

 

 
 
Perdix Publishing Ltd
Bridge Farm
Chediston
Halesworth
Suffolk
IP19 0AE
United Kingdom

telephone 01986 873688

advertising 01473 652954